We are literally and figuratively supporting her. “Our North Star is to be the number-one intimates brand for women. “There’s a lot of opportunity,” Kerner said. She added that the duo is not opposed to opening its own stores, finding new wholesale partners or even selling the company, but for now is focused on its direct-to-consumer business. “It’s great to see people voting with their dollars.” “It’s a great way to showcase our values, while getting new customers,” Kerner said recently. Wade this year - as well as “Lift Up the Ladies” or “Be Kind.” The brand has also gained a cult-like following for a string of limited-edition bras with messages written on the sides that say things like “F–k Your Laws,” - a style first launched in 2019 and relaunched after the U.S. “The main thing for us is listening to our community and that’s how we decide what she wants next.” “We have a lot of newness on the way,” Fisher said at the time. In June of that same year, Harper began offering underwear. “We’re struggling to keep products on the shelves with them.” “And it’s been awesome,” Kerner told WWD last year. The brand partnered with Nordstrom in April 2021, offering its bra recycling program in five of the department store’s brick-and-mortar locations. Jane Fisher, left, and Jenna Kerner, founders of Harper Wilde. (The name is a combination of female authors: Harper Lee and Laura Ingalls Wilder.) The brand grew quickly, attracting the attention of former Victoria’s Secret chief executive officer Sharen Turney, who became an adviser in 2019. Harper Wilde was founded online in 2017 by Fisher and business school friend Jenna Kerner. Pieces are priced between $45 and $65 each. The new sleepwear collection, which will be available Nov. Our customer values comfort and gravitates to versatile pieces that can take her from cozy nights into busy days.” has a more sophisticated, class and gender-neutral taste, which can be seen in the color palette. She added that many consumers are “over the bright pinks and lace found in many sleepwear offerings. “They can have something nice to bed, but comfortable.” “Women don’t need to have a super sexy teddy to sleep,” she explained. Link to Instagram Page Displays the Instagram logo and links to the iSpot.More looks from Harper Wilde’s inaugural sleepwear collection.Link to LinkedIn Page Displays the LinkedIn logo and links to the page.Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page. 525 "Eine kleine Nachtmusik" - Wolfgang Amadeus Mozart Harper Wilde Bliss Triangle Bralette, Harper Wilde Lounge Rib Triangle Bralette, Harper Wilde Bliss Bralette, Harper Wilde Bliss Scoop Bralette, Harper Wilde Base T-Shirt Bra, Harper Wilde Lounge Rib BoyshortĪdd Serenade in G Major, K. The retailer invites you to visit its website to shop its selection of undergarments. These free-spirited women certainly go against those old-fashioned ideals, but maybe that isn't a bad thing. The instructor argues that women must be lovely, attractive, dainty, soft spoken and know how to dress for an occasion. It's the brand's best-selling style that features no cups, wires, or paddingall things you typically need if you've got a larger bust. The Bliss bra has nearly 3,500 reviews at Harper Wilde and boasts a near-perfect 4.7-star rating. Marketing Stack Integrations and Multi-Touch AttributionĪ group of women sporting Harper Wilde bras and underwear cause chaos at an old fashioned garden party as a 1950s etiquette lesson for women plays over their escapade. The Bliss is Harper Wilde’s most popular braand it wasn’t hard to see why.Real-Time Ad Measurement Across Linear and CTV. There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est.
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